Friday, November 1, 2013
How To Run a Fitness Boot Camp - Information for Fitness Instructors
Fitness instructors all over the world are touting the profit potential of fitness boot camp programs. These low-overhead and social fitness programs are very popular and provide for a healthy profit margin. Is it worth is to learn how to run a fitness boot camp to add to your current fitness programs? Are these bootcamps THAT profitable? Yes... they certainly are.Fitness Boot Camps are an effective way to gain new clients and drastically improve the bottom line of your fitness business. There is next to no over-head required to run a boot camp program. No fancy equipment is necessary, no large fitness center - only a trainer. The main cost will be costs associated with marketing your boot camp training program, all of which will be quickly and easily recouped when you run your first boot camp program.Potential exercise clients are attracted to the fitness camp concept mainly because they offer exercises that anyone can do. Boot camps also escape the stigma of exercise programs that are common with weight lifting and aerobics.Fitness boot camps also begin to generate a community-like feel to them. As the instructor, you will notice the boot camp participants becoming friends and also see them helping each other with the exercises and training. A fitness bootcamp is also more recommended by word of mouth by present clients to potential clients than other forms of exercise programs.Finding a location to run your boot camp-style fitness programs is simple and inexpensive - you can just about run them anywhere. You can run your exercise boot camp in the park, at school sports fields, around your neighborhood, or yes, even in your fitness facility. One woman I know makes a killing running a fitness boot camp for the moms in her local play group right from her BACK YARD!Even with the booming popularity of boot camp programs, many fitness instructors are still not offering a boot camp program to their clients. For those on the fence about boot camp style fitness programs, remember this: Fitness boot camp market research shows that fitness centers that do NOT offer these programs are really lagging behind market demand....and are short-changing their bottom-line. Adding a fitness bootcamp program or two to your current list of services is a smart business move in the current exercise market.